Launched by the Moroccan Cinematographic Center in partnership with the Moroccan Chamber of Cinema Operators, the Cinema Festival has become a major cultural event dedicated to promoting both national and international cinema.

Its dual ambition: to strengthen the spread of cinematic culture to the general public and to support the Moroccan film industry through a rich, accessible, and inclusive program.

Organized in the Kingdom’s main cities in collaboration with numerous multiplexes and theaters, the event offers, for four days, a flat rate of 30 dirhams per screening to make the big screen experience more accessible.

Beyond screenings, the Cinema Festival also offers a program of cultural and educational activities: meetings with directors, debates, themed workshops, and other opportunities to highlight every dimension of the 7th art.

This initiative demonstrates the active commitment of theater operators to expand access to culture, engage audiences, and support all professionals in the industry, from institutions to distributors.